Become a Criterion Stockist
Join a premium supplier of equestrian gear and dog beds trusted by retailers across the UK and Europe.
Wholesale & B2B Partnership Opportunities
Criterion is a leading manufacturer of headcollars, rope halters for horses, horse rugs, saddle pads, and dog beds. We supply directly to equestrian and pet stores, ensuring top-tier quality and exclusive B2B pricing. Whether you're looking for horse lead ropes, a horse halter, or a waterproof dog bed — we’re your trusted partner in performance and quality.
Why Become a Criterion Stockist?
- B2B-Exclusive Pricing: Enjoy wholesale rates on all product ranges including rope halters, saddle pads, and calming dog beds.
- Low Minimum Orders: MOQ starts at just 5 units for select items like the Versatile Saddle and 100 units for rope halters and donut dog beds.
- Direct from Manufacturer: We're not resellers — we control production, quality, and delivery timelines.
- Diverse Range: Offer your customers donut beds for dogs, rope leads for horses, raised dog beds, horse rugs, and more.
- Marketing Support & Store Locator Feature: Your store will be listed on our official store locator and receive marketing assets and campaign support.
Product Categories You Can Stock
Our wholesale catalogue includes:
- Horse tack including rope halters, lead ropes, and headcollars
- Horse rugs for all seasons, including fly rugs for horses
- High-performance saddle pads and our patented Versatile Horse Saddle
- Luxury donut dog beds and waterproof dog beds for large dogs
Become a Stockist & Grow With Us
Apply today to gain access to wholesale pricing, fast fulfilment, and national exposure via our events and marketing support.
FAQs
For most products, the MOQ is 100 units per color. For the Versatile Horse Saddle, the MOQ is just 5 units.
Yes, we offer worldwide shipping for wholesale customers. Free shipping is available on qualifying volumes.
Once you're an approved stockist, we’ll add your physical or online store to our official store locator to drive local traffic and trust.
Yes. Our stockists gain access to exclusive digital marketing content, product imagery, and seasonal campaign collaborations.