Join Criterion at the UK & Europe’s Leading Equestrian Events

BETA International
📍 NEC, Birmingham, England    |    🗓️ Annually – Spring    |    💼 Trade Only

The UK’s premier equestrian trade show. Criterion showcases its wholesale collection and builds strong partnerships with leading equestrian retailers.

SPOGA Horse
📍 Koelnmesse, Cologne, Germany    |    🗓️ Spring & Autumn    |    💼 Trade Only

Europe’s largest equestrian trade fair. A key destination for global buyers to explore new collections and secure long-term B2B supply partnerships.

Royal Windsor Horse Show
📍 Windsor Castle Grounds, England    |    🗓️ Annually – May    |    🛍️ Public & Trade

Held in the grounds of Windsor Castle, this prestigious event draws international attention and provides an elite platform for Criterion’s premium range.

Badminton Horse Trials
📍 Badminton Estate, Gloucestershire, England    |    🗓️ Annually – May    |    🛍️ Public Event

One of the world’s most iconic horse trials. Criterion exhibits top-tier tack and accessories to thousands of horse owners, competitors, and enthusiasts.

Equifest
📍 East of England Arena, Peterborough    |    🗓️ Annually – August    |    🛍️ Public & Trade

One of the UK’s biggest horse festivals. Criterion offers event-only pricing and special collections for both riders and stockists.

Great Yorkshire Show
📍 Harrogate, North Yorkshire, England    |    🗓️ Annually – July    |    🛍️ Public Event

One of England’s most celebrated agricultural and equestrian events. Criterion features its most popular products and connects with regional buyers.

Blaston Show
📍 Langton, Leicestershire, England    |    🗓️ Annually – Summer    |    🛍️ Public Event

A relaxed countryside show with strong community appeal. Visitors can browse and purchase Criterion’s bestsellers in a welcoming outdoor setting.