Join Criterion at the UK & Europe’s Leading Equestrian Events
Proudly Showcased at Leading Equestrian Events
BETA International
📍 NEC, Birmingham, England | 🗓️ Annually – Spring | 💼 Trade Only
The UK’s premier equestrian trade show. Criterion showcases its wholesale collection and builds strong partnerships with leading equestrian retailers.
SPOGA Horse
📍 Koelnmesse, Cologne, Germany | 🗓️ Spring & Autumn | 💼 Trade Only
Europe’s largest equestrian trade fair. A key destination for global buyers to explore new collections and secure long-term B2B supply partnerships.
Royal Windsor Horse Show
📍 Windsor Castle Grounds, England | 🗓️ Annually – May | 🛍️ Public & Trade
Held in the grounds of Windsor Castle, this prestigious event draws international attention and provides an elite platform for Criterion’s premium range.
Badminton Horse Trials
📍 Badminton Estate, Gloucestershire, England | 🗓️ Annually – May | 🛍️ Public Event
One of the world’s most iconic horse trials. Criterion exhibits top-tier tack and accessories to thousands of horse owners, competitors, and enthusiasts.
Equifest
📍 East of England Arena, Peterborough | 🗓️ Annually – August | 🛍️ Public & Trade
One of the UK’s biggest horse festivals. Criterion offers event-only pricing and special collections for both riders and stockists.
Great Yorkshire Show
📍 Harrogate, North Yorkshire, England | 🗓️ Annually – July | 🛍️ Public Event
One of England’s most celebrated agricultural and equestrian events. Criterion features its most popular products and connects with regional buyers.
Blaston Show
📍 Langton, Leicestershire, England | 🗓️ Annually – Summer | 🛍️ Public Event
A relaxed countryside show with strong community appeal. Visitors can browse and purchase Criterion’s bestsellers in a welcoming outdoor setting.
Our Official Event Appearances