Wholesale Equestrian & Pet Products | Criterion
Criterion UK
Grow Your Business with a Trusted Manufacturing Partner
We work with retailers, equestrian stores, pet shops, distributors, online sellers, and trade partners worldwide by supplying premium equestrian and pet products directly from the manufacturer. Whether you're stocking our existing range, developing your own branded products, or sourcing custom-made items, our team supports your business every step of the way.
Why Partner with Criterion UK?
Built on quality products, competitive pricing, reliable manufacturing, and dedicated support.
Manufacturer Direct
Purchase directly from the manufacturer, eliminating unnecessary middlemen and ensuring competitive trade pricing.
Premium Quality Products
Manufactured using carefully selected materials, undergoing strict quality control before dispatch.
Trade Pricing
Approved trade customers receive access to wholesale pricing across our growing product range.
Worldwide Supply
We supply businesses across the UK and internationally with reliable shipping solutions.
Dedicated Trade Support
Our sales team works closely with every customer to ensure the right products, specifications, and process.
Custom Manufacturing
Need something unique? We offer OEM and private label manufacturing for businesses building their own brand.
Who We Work With
Whether you're a small independent retailer or a large distributor, we'd love to work with you.
Our Product Categories
Equestrian
- Horse Headcollars
- Rope Halters
- Lead Ropes
- Bridles
- Reins
- Driving Harnesses
- Quick Hitch Harness Systems
- Saddle Pads
- Horse Rugs
- Fly Rugs
- Grooming Accessories
- Children's Saddles
- Versatile Saddle®
Dog Collection
- Leather Dog Collars
- Matching Lead Sets
- Dog Beds
- Harnesses
- Dog Accessories
Leather Goods
- Polo Belts
- Leather Belts
- Custom Leather Products
- Handmade Accessories
How Our Wholesale Process Works
Register
Complete our Trade Account Registration form with your business information. Our team reviews every application to ensure we maintain a professional wholesale network.
Approval
Once approved, your trade account will be activated. You'll receive confirmation by email when your account is ready.
Access Wholesale Pricing
After approval you will be able to:
- View wholesale pricing
- Browse B2B product collections
- Request quotations
- Submit trade enquiries
- Discuss custom manufacturing
Retail customers cannot view wholesale prices.
Place Your Order
Depending on the product, orders can be placed:
- Through your approved B2B account
- Via quotation
- Using a Proforma Invoice
- Directly through your dedicated account manager
For larger projects our sales team will prepare a tailored quotation.
Production & Delivery
Orders are either:
- Available from stock
- Manufactured to order
- Produced to custom specifications
Lead times vary depending on the product and order quantity. Worldwide shipping options are available.
Flexible Ordering Options
Every business operates differently, so we offer several ways to work with us.
Standard Wholesale Orders
Ideal for retailers purchasing our standard product range.
Bulk Manufacturing
Suitable for larger volume orders and distributors.
OEM & Private Label
Launch your own branded range while we handle manufacturing. Options include:
- Custom Colours
- Logo Embossing
- Printed Packaging
- Custom Labels
- Product Development
- Bespoke Specifications
Product Development
Have a new idea? Our manufacturing team can help develop custom products specifically for your business.
Trade Benefits
As an approved Criterion UK trade customer, you'll enjoy:
Frequently Asked Questions
Do I need a business to apply?+
Can international businesses apply?+
Do you manufacture your own products?+
Can products be customised?+
Do you offer private label manufacturing?+
Are all products available immediately?+
How do I see wholesale prices?+
Let's Build Your Business Together
Whether you're opening your first tack shop, expanding an established retail business, launching your own equestrian brand, or sourcing premium pet products, Criterion UK is committed to becoming a trusted long-term manufacturing partner. Our goal isn't simply to supply products — it's to help your business grow through quality manufacturing, dependable service, and strong commercial partnerships.